Phygital - curating the Nike in-store experience for a new Brazilian jersey launch

PROBLEM

The Brazilian National Football Team was launching a new jersey with Nike Soccer and we were tasked with creating the experience design of the 2 stores that the jerseys were to be released in. We helped bring the vision to life from the layout of space and technology to the visual and product design of the retail experience.

SOLUTION

We designed all the visual elements throughout the store: the window screens, light up mannequins to show the ventilation features of the new jerseys, posters throughout the store, and tables that showcased merchandise.

While there were only 2 Nike stores in Brazil that implemented our retail strategy and design for a weeklong pop-up, this project set a new standard for immersive pop-up experiences.

Many technology and design features used would still be considered cutting edge today, including a sustainability and gamification.

RESULTS & IMPACT

The pop-ups were launched with the budget of 1 Million reais!

While there were only two Nike stores in Brazil that implemented our retail strategy and design for a weeklong pop-up, this project set a new standard for immersive pop-up experiences. 

The pop-up launched in 2010, with many technology and design features that would still be considered relevant or even cutting edge today, including a sustainability component with the water bottle visual display.