About Me
Hi, I’m Thay Rohn
Hi, I’m Thay Rohn
Product Design Lead UX UI . Interaction
Product Design Lead UX UI . Interaction
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"Hi, I'm Thay, a Product Design Lead with 15+ years of UX/UI experience for Fortune 500 brands. Reforge certified. Awarded with IF and IDEA honors".
"Hi, I'm Thay, a Product Design Lead with 15+ years of UX/UI experience for Fortune 500 brands. Reforge certified. Awarded with IF and IDEA honors".
"Hi, I'm Thay, a Product Design Lead with 15+ years of UX/UI experience for Fortune 500 brands. Reforge certified. Awarded with IF and IDEA honors".
15+
Years as UX Designer
15+
Years as UX Designer
15+
Years as UX Designer
9+
Years working abroad
9+
Years working abroad
9+
Years working abroad
+3
Spoken Languages
+3
Spoken Languages
+3
Spoken Languages
1st
Graduated as Top of Class
1st
Graduated as Top of Class
1st
Graduated as Top of Class
International Experiences
International Experiences
International Experiences
CATHO/REDBARBOR SPAIN . 2024 - 2024
Product Design Specialist
Product Design Specialist
Collaborated cross-functionally to translate business and technical requirements into engaging end-to-end SAAS platforms (mobile and desktop) for B2B/B2C markets, within fast-paced, agile and multicultural environments. Streamlined insights and solutions from customer pain points, integrating data analytics, system architecture, and AI, achieving 100% user validation and 90% user retention during alpha and beta phases.
Collaborated cross-functionally to translate business and technical requirements into engaging end-to-end SAAS platforms (mobile and desktop) for B2B/B2C markets, within fast-paced, agile and multicultural environments. Streamlined insights and solutions from customer pain points, integrating data analytics, system architecture, and AI, achieving 100% user validation and 90% user retention during alpha and beta phases.
CLARO/IBM PERU . 2021 - 2021
Senior Product Designer / Strategist
Senior Product Designer / Strategist
Spearhead workflow optimization, with 60% time reduction and 70% team satisfaction boost. Implemented an effective design system, spearheaded design OPS and research OPS. Led SAAS B2C platform design for Top TELCO, ensuring exceptional mobile-first and desktop UX. Established personas, journey maps, user flows, IA and high-quality UI solutions, emphasizing accessibility.
Spearhead workflow optimization, with 60% time reduction and 70% team satisfaction boost. Implemented an effective design system, spearheaded design OPS and research OPS. Led SAAS B2C platform design for Top TELCO, ensuring exceptional mobile-first and desktop UX. Established personas, journey maps, user flows, IA and high-quality UI solutions, emphasizing accessibility.
WHIRLPOOL USA . 2017 - 2019
Global Lead of Color, Material and Finish Design
Global Lead of Color, Material and Finish Design
Led global brand strategy with a 5-year roadmap, winning accolades such as IF Design and IDEA Awards. Conducted trend research, crafted high-quality renderings, and led competitor analysis to develop expansive product design systems, fostering seamless collaboration across global teams.
Led global brand strategy with a 5-year roadmap, winning accolades such as IF Design and IDEA Awards. Conducted trend research, crafted high-quality renderings, and led competitor analysis to develop expansive product design systems, fostering seamless collaboration across global teams.
WESHAPE BRAZIL . 2009 - 2012
Visual Experience Designer
Visual Experience Designer
Led a team of 6 designers, providing holistic design solutions for global brands like Ferrero, Inbev, Unilever, and Whirlpool. Overhauled the retail experience for Nike stores in Brazil, pioneering interactive website and immersive environment designs. Managed end-to-end processes, integrating innovative technologies to elevate user experiences.
Led a team of 6 designers, providing holistic design solutions for global brands like Ferrero, Inbev, Unilever, and Whirlpool. Overhauled the retail experience for Nike stores in Brazil, pioneering interactive website and immersive environment designs. Managed end-to-end processes, integrating innovative technologies to elevate user experiences.
VIVALDI GROUP NEW YORK . 2022 - 2024
Senior Lead of Product Design
Senior Lead of Product Design
Collaborated cross-functionally to translate business and technical requirements into engaging end-to-end SAAS platforms (mobile and desktop) for B2B/B2C markets, within fast-paced, agile and multicultural environments. Streamlined insights and solutions from customer pain points, integrating data analytics, system architecture, and AI, achieving 100% user validation and 90% user retention during alpha and beta phases.
Collaborated cross-functionally to translate business and technical requirements into engaging end-to-end SAAS platforms (mobile and desktop) for B2B/B2C markets, within fast-paced, agile and multicultural environments. Streamlined solutions from customer pain points, integrating data analytics, system architecture, and AI, achieving 100% user validation and 90% user retention during alpha and beta phases.
Collaborated cross-functionally to translate business and technical requirements into engaging end-to-end SAAS platforms (mobile and desktop) for B2B/B2C markets, within fast-paced, agile and multicultural environments. Streamlined insights and solutions from customer pain points, integrating data analytics, system architecture, and AI, achieving 100% user validation and 90% user retention during alpha and beta phases.
CLARO/AMABLE PERU . 2020 - 2021
UX Lead
UX Lead
Led a team of 6 in the Design of End-to-End App and desktop features, focused on B2C Excellence. Designed interfaces, wireframes, and storyboards/scenarios for effective communication of new features. Prioritized user engagement, satisfaction, and retention through holistic and user-centric design. Prototyped mockups and conducted usability testing. Managed talent, fostering an innovative team environment.
Led a team of 6 in the Design of End-to-End App and desktop features, focused on B2C Excellence. Designed interfaces, wireframes, and storyboards/scenarios for effective communication of new features. Prioritized user engagement, satisfaction, and retention through holistic and user-centric design. Prototyped mockups and conducted usability testing. Managed talent, fostering an innovative team environment.
WHIRLPOOL LATAM . 2012 - 2017
Interaction Designer
Interaction Designer
Design strategies yielded a 10X sales boost, surpassing market predictions and fostering exceptional growth. Directed end-to-end UI design processes, ensuring user-centric information architectures, wireframes, UI, and low and high-fidelity prototypes that anticipate and impact trends up to 15 years ahead. Established design systems to ensure consistency across global TOP of MIND brands and products, fostering seamless collaboration among cross-functional teams.
Design strategies yielded a 10X sales boost, surpassing market predictions and fostering exceptional growth. Directed end-to-end UI design processes, ensuring user-centric information architectures, wireframes, UI, and low and high-fidelity prototypes that anticipate and impact trends up to 15 years ahead. Established design systems to ensure consistency across global TOP of MIND brands and products, fostering seamless collaboration among cross-functional teams.
Global Education
CAPES ERASMUS . Exchange Design Program . 2006 - 2006
Köln International School of Design, Germany
TOP-RANKED STUDENT . BA DESIGN . 2001 . 2009
Universidade Federal do Paraná, Brazil
Professional Certifications: Product Strategy, Advanced Growth Strategy, Mastering Product Management, Experimentation + Testing . 2023
REFORGE, USA
The Brain, Technology and Emotional Design . 2021
The Interaction Design Foundation, USA
Designing Strategy . 2019
Ideo, USA
CATHO/REDBARBOR SPAIN . 2024 - 2024
Product Design Specialist
Collaborated cross-functionally to translate business and technical requirements into engaging end-to-end SAAS platforms (mobile and desktop) for B2B/B2C markets, within fast-paced, agile and multicultural environments. Streamlined insights and solutions from customer pain points, integrating data analytics, system architecture, and AI, achieving 100% user validation and 90% user retention during alpha and beta phases.
Bárbara La Torre
Reginal Head of Design for IBM iX North SSA
"Collaborating with Thayane has been absolutely stellar! Throughout our collaboration, I was continuously impressed by her superior interpersonal skills and her natural capacity to elicit the finest qualities in those around her. Her calm demeanor and resilience when faced with high-pressure clients was truly admirable. Her driven spirit and zeal played a tremendous role in enabling us to accomplish critical milestones. Without question, she was an indispensable designer in our squad! No challenge appears too formidable for Thay, as she persistently manages to circumvent every roadblock with striking speed and resourcefulness."
Italo Renzo Menegon
Global Design Lead Coffee, Versuni XD
"Thayane is one of the most intense designers I have ever met. A natural status quo challenger, her hunger for knowledge enhanced her to navigate into several design fields delivering ALWAYS high standard results, raising the bar to the next project. Rare strategici and operational view, she's Indeed an asset set to go beyond, to investigate towards the unknown and to find new design and user fronteers. We worked together on Experience Brand Language creation for leading market brazilian brands."
Global Education
CAPES ERASMUS . Exchange Design Program . 2006 - 2006
Köln International School of Design, Germany
TOP-RANKED STUDENT . BA DESIGN . 2001 . 2009
Universidade Federal do Paraná, Brazil
Professional Certifications: Product Strategy, Advanced Growth Strategy, Mastering Product Management, Experimentation + Testing . 2023
REFORGE, USA
The Brain, Technology and Emotional Design . 2021
The Interaction Design Foundation, USA
Designing Strategy . 2019
Ideo, USA
Bárbara La Torre
Reginal Head of Design for IBM iX North SSA
"Collaborating with Thayane has been absolutely stellar! Throughout our collaboration, I was continuously impressed by her superior interpersonal skills and her natural capacity to elicit the finest qualities in those around her. Her calm demeanor and resilience when faced with high-pressure clients was truly admirable. Her driven spirit and zeal played a tremendous role in enabling us to accomplish critical milestones. Without question, she was an indispensable designer in our squad! No challenge appears too formidable for Thay, as she persistently manages to circumvent every roadblock with striking speed and resourcefulness."
Italo Renzo Menegon
Global Design Lead Coffee, Versuni XD
"Thayane is one of the most intense designers I have ever met. A natural status quo challenger, her hunger for knowledge enhanced her to navigate into several design fields delivering ALWAYS high standard results, raising the bar to the next project. Rare strategici and operational view, she's Indeed an asset set to go beyond, to investigate towards the unknown and to find new design and user fronteers. We worked together on Experience Brand Language creation for leading market brazilian brands."
Global Education
CAPES ERASMUS . Exchange Design Program . 2006 - 2006
Köln International School of Design, Germany
TOP-RANKED STUDENT . BA DESIGN . 2001 . 2009
Universidade Federal do Paraná, Brazil
Professional Certifications: Product Strategy, Advanced Growth Strategy, Mastering Product Management, Experimentation + Testing . 2023
REFORGE, USA
The Brain, Technology and Emotional Design . 2021
The Interaction Design Foundation, USA
Designing Strategy . 2019
Ideo, USA
Bárbara La Torre
Reginal Head of Design for IBM iX North SSA
"Collaborating with Thayane has been absolutely stellar! Throughout our collaboration, I was continuously impressed by her superior interpersonal skills and her natural capacity to elicit the finest qualities in those around her. Her calm demeanor and resilience when faced with high-pressure clients was truly admirable. Her driven spirit and zeal played a tremendous role in enabling us to accomplish critical milestones. Without question, she was an indispensable designer in our squad! No challenge appears too formidable for Thay, as she persistently manages to circumvent every roadblock with striking speed and resourcefulness."
Italo Renzo Menegon
Global Design Lead Coffee, Versuni XD
"Thayane is one of the most intense designers I have ever met. A natural status quo challenger, her hunger for knowledge enhanced her to navigate into several design fields delivering ALWAYS high standard results, raising the bar to the next project. Rare strategici and operational view, she's Indeed an asset set to go beyond, to investigate towards the unknown and to find new design and user fronteers. We worked together on Experience Brand Language creation for leading market brazilian brands."